Pro Bono Science ... delivering the fruits of science to everyone.
I believe scientists have an obligation beyond learning what is true.
As professionals, we should profess what we have learned.
We should make the effort to communicate science-based improvements to everyone interested.
Being helpful should be the sole consideration.
The Best Ways Series are science-based “four-leaf-clovers” I have uncovered during my practice.
I offer them to professionals and home-owners because they may make life easier.
The Best Ways Series are an efficient, economical method of delivering the fruits of science.
I hope you find them useful. Print and distribute them freely.
Pro Bono Science |
Traditional Marketing | ||
| our identity? | with you | we pretend it’s with you | |
| product / information needed? | yes | maybe, maybe not | |
| product beneficial | yes | maybe, maybe not |
|
| disclosure? | full, detailed disclosure | reveal as little as possible | |
| competition desirable? | yes | no | |
| patent? | no | yes, if possible | |
| trademark? | no | absolutely | |
| the goal? | greatest benefit / lowest cost | greatest profit | |
| the appeal? | objective | subjective | |
| advertising? | honest & informative | propaganda | |
| packaging? | utilitarian | appealing, expensive | |
| marketing efficiency? | high | costly, unnecessary steps | |
| pricing? | at cost | what the traffic will bear |